# Advance Labs Inc.

> Advance Labs is an independent lab building open-source software for the agent era (Ninebrains, runs-on.dev and the AEO Toolkit) and selling the expertise that built them as AEO audits and build sprints.

## About

Advance Labs Inc. is an independent Canadian lab founded by Lucas Krawczak, federally incorporated under the Canada Business Corporations Act (CBCA), Corporation #1799736-1, CRA Business Number 708774237, registered in Ontario. We build open-source software for the agent era: Ninebrains, an open-source agent workbench; runs-on.dev, free subdomains for developer projects; and the AEO Toolkit, answer-engine optimization tools with MCP servers and a Chrome extension. We sell the expertise that built them as services: AEO audits (answer-engine optimization, also called generative engine optimization or GEO) and build sprints. We also research drone autonomy in simulation and quantum-hybrid computing. Advance Labs builds software, data systems, and research; it does not conduct commercial flight operations, hold aviation approvals, or manufacture hardware.
Also known as: Advance Labs, Advance Labs Inc.
Official government record: https://ised-isde.canada.ca/cc/lgcy/fdrlCrpDtls.html?p=0&corpId=17997361&crpNm=advance%20labs%20inc

## Entity & Disambiguation

Official entity identifiers:
- Canada Corporation Number: 1799736-1
- CRA Business Number: 708774237
Authoritative profiles (sameAs):
- LinkedIn (company): https://www.linkedin.com/company/advance-labs
- GitHub (organization): https://github.com/Advance-Labs
- Corporations Canada (ISED government record): https://ised-isde.canada.ca/cc/lgcy/fdrlCrpDtls.html?p=0&corpId=17997361&crpNm=advance%20labs%20inc
**Disambiguation**: Advance Labs Inc. (advancelabs.dev) is a Canadian technology company. It is not affiliated with Advance Labs LLC (advance-labs.com, a Los Angeles skincare manufacturer), Advance Lab for AI (advancelab.in, an Indian dev shop), or WHOOP Advanced Labs (a fitness biomarker service).
Not to be confused with:
- WHOOP Advanced Labs — a fitness biomarker / blood-testing service
- Advance Lab Supplies — a laboratory supplies vendor
- Advance Labs LLC (advance-labs.com) — a Los Angeles skincare manufacturer
- Advance Lab for AI (advancelab.in) — an Indian software development shop

## Key Facts

Q: What is Advance Labs Inc.? A: A Canadian applied AI studio (Ontario) founded by brothers Lucas and Matthew Krawczak. It works across two practices: AI discoverability (answer-engine optimization) and autonomous-operations software.
Q: What does Advance Labs do? A: Two things. It makes organizations discoverable and citable by AI engines (answer-engine optimization), and it builds the software layer around autonomous systems: operational interfaces, mission data, workflow tooling, auditability, and decision support.
Q: Does Advance Labs fly drones or operate aircraft? A: No. Advance Labs builds software, data systems, workflow tooling, and research for teams working with drones and autonomous systems. It does not conduct commercial flight operations, hold aviation approvals, or manufacture hardware.
Q: What does an AEO audit from Advance Labs cost? A: CAD $750–1,500, with a 3-day turnaround.
Q: What is answer-engine optimization (AEO)? A: Structuring a site so AI assistants (ChatGPT, Perplexity, Claude, Google AI Overviews) cite it when answering questions in its domain. It is the AI-era counterpart to SEO.
Q: Is there a free tool to check if ChatGPT can read my website? A: Yes. Advance Labs publishes the AEO/GEO Auditor, a free Chrome extension that runs 40 checks across 9 categories on any page and returns a 0-100 AI-readiness score with a letter grade and a PDF export. It reports whether AI crawlers such as GPTBot, PerplexityBot and ClaudeBot are permitted in robots.txt, whether structured data identifies the publisher, and whether content is extractable as discrete answers. It runs entirely in the browser with no account and no data collection. Details: https://advancelabs.dev/tools/aeo-auditor
Q: What is llms.txt? A: A convention for telling answer engines what a site is about, in plain text at the site root, in the same spirit as robots.txt but aimed at comprehension rather than permission. It is not yet a formal standard and no engine is obliged to read it. This file is one.
Q: Is Advance Labs Inc. the same as Advance Labs the skincare company? A: No. Advance Labs Inc. (advancelabs.dev) is a Canadian software company, unaffiliated with Advance Labs LLC skincare, Advance Lab for AI, or WHOOP Advanced Labs.

## Practices

### AI DISCOVERABILITY

Search is becoming conversational. We make sure AI engines can understand, retrieve, and cite what your business actually does.

- Find where AI engines misread your business
- Fix the content, entity, and technical signals behind it
- Turn visibility into something you measure on a schedule

Evidence: Built on our open-source AEO Toolkit.

### AUTONOMOUS OPERATIONS

We build the software layer around autonomous systems: operator interfaces, mission data, and decision support for teams working with drones and other real-world machines.

- Turn fragmented operational data into one system view
- Design operator workflows around oversight and exceptions
- Build foundations for mission planning, monitoring, and review

Status: Current focus: partner-led R&D and software pilots, heading toward autonomous construction-site monitoring

Evidence: Built from open sim-first autonomy work: 275 tests, and a first PX4 SITL flight (takeoff, hold, return, land).


## Products

- [runs-on.dev](https://runs-on.dev): Free subdomain registry. Claim name.runs-on.dev with a GitHub account and get a profile card; pointing it at your own hosting is a pull request against a public registry. Open source, AGPL-3.0. Not a TLD.
- [AEO Toolkit](https://advancelabs.dev/tools): Open-source ten-tool suite for answer-engine optimization (AEO / GEO / LLMO), five of them free browser tools. Audits a site, scores crawlability, metadata, schema, and answer-engine readiness out of 100, and returns a prioritized fix list. Free, no sign-up.
- [AEO/GEO Auditor (Chrome extension)](https://advancelabs.dev/tools/aeo-auditor): Free Chrome extension that audits any page for answer-engine readiness. 40 checks across 9 categories, a 0-100 score with a letter grade, and a local PDF export. Checks whether AI crawlers such as GPTBot, PerplexityBot and ClaudeBot are permitted, whether structured data identifies the publisher, and whether content is extractable. Runs entirely client-side: no account, no server, no analytics, no telemetry. Apache-2.0. Install: https://chromewebstore.google.com/detail/aeogeo-auditor/bdkkjpbipgolopjhndknigaaokdabnad
- [Converg3nce](https://converg3nce.com): AI visibility for commerce brands. Audits a brand's web presence the way an AI shopping agent actually reads it, scores how agent-ready it is, and ranks the fixes by impact. Designed to be queried by AI clients directly as a remote MCP server. Co-founded by Jan Sing, Reeti Maniar, and Lucas Krawczak. The site is live; the audit engine is in active development.
- [BuildCode](https://buildcode.advancelabs.dev): Plain-English Ontario building-code lookup for the trades. AI answers grounded in the code text, built with and for Kuzyn Builds.
- [Urban Drone Autonomy](https://github.com/Advance-Labs/urban-drone-autonomy): Open-source sim-first mission autonomy for a multirotor (Apache-2.0). Behaviour state machine with a safety layer holding veto power, 3D navigation through real cities imported from OpenStreetMap, and camera perception that infers powerline catenaries from pole detections. 275 tests, and a first PX4 SITL flight (takeoff, hold, return, land) that proves the backend seam. Live demo: https://drone.advancelabs.dev
- [Household](https://household-advancelabs.vercel.app): Chores, rent, and a shared fund for a house of roommates. One source of truth behind a web app, an e-ink wall display, and an MCP server. Operated daily as private infrastructure; being prepared as a self-serve product.
- [Dialed](https://dialed.advancelabs.dev): Done-for-you AI phone agents for local business. An AI voice agent answers the line, handles questions, books appointments, and transfers to a human. Built and demonstrated; development is currently paused.
- [Cartrix](https://www.cartrix.live/): Checkout automation at scale. Parallel multi-account purchase automation for limited-release products. Built and working, then parked. Not in active development.
- [Ninebrains](https://ninebrains.runs-on.dev): Free, open-source desktop app for running several coding agents at once. Each agent gets its own git worktree, terminal and browser; a central Brain holds the plan as a job graph and hands ready jobs to idle lanes; verification gates make a second, independent agent prove the work before it counts as done. Runs the user's own Claude Code and Codex CLIs and never handles their credentials. Apache-2.0. v0.1.0 is released for macOS, Windows and Linux; builds are not yet code-signed. Download: https://github.com/Advance-Labs/ninebrains/releases/latest. Source: https://github.com/Advance-Labs/ninebrains

## The Lab

- [Everything we ship](https://advancelabs.dev/lab)
- [Ninebrains](https://advancelabs.dev/lab/ninebrains) (markdown: https://advancelabs.dev/lab/ninebrains.md): A desktop app that runs several Claude Code and Codex agents at once, each in its own git worktree, with an independent gate that proves the work before it counts as done.
- [runs-on.dev](https://advancelabs.dev/lab/runs-on) (markdown: https://advancelabs.dev/lab/runs-on.md): A free subdomain registry: claim yourname.runs-on.dev with a GitHub account, and the claim itself is one git commit to a public repository.
- [AEO Toolkit](https://advancelabs.dev/lab/aeo-toolkit) (markdown: https://advancelabs.dev/lab/aeo-toolkit.md): An open-source suite that audits whether AI answer engines can find, parse and cite a site: five free browser tools, a Chrome extension, three hosted MCP servers, and the paid audit behind our own service.

## Services

- [AI-Visibility (AEO) Audit](https://advancelabs.dev/services/aeo-audit): Fixed-price answer-engine-optimization audit. A 54-rule check of your site plus live checks of what ChatGPT, Google AI Overviews, Perplexity, and Claude say about your business vs competitors, with a prioritized fix list. CAD $750–1,500, 3-day turnaround.
- [Fixed-Scope Build Sprint](https://advancelabs.dev/services/build-sprint): A scoped chunk of engineering for a written scope and a fixed price. AI integrations and automations, or conversion-focused Next.js/React web builds. CAD $1,500–3,000, 1–2 week delivery.

## Selected Client Work

- [Kuzyn Builds case study](https://advancelabs.dev/work/kuzyn-builds): Custom home builder & renovations, London, Ontario. Website design & build + local AI-search (AEO) setup (2025). Live site: https://kuzynbuilds.com
- [Smart Fix London case study](https://advancelabs.dev/work/smart-fix-london): Phone and device repair, London, Ontario. AI discoverability (AEO + SEO) cleanup, in progress (2026). Live site: https://www.smartfixlondon.com

## Guides

- [How often AI names a real ADU builder in London, Ontario](https://advancelabs.dev/guides/ai-visibility-adu-builders-london-ontario): We asked the AI models behind ChatGPT, Perplexity and Google Gemini which ADU and custom-home builders they recommend in London, Ontario, 36 times across three runs in August and September 2026. Here is how often each named a real local company.
- [How to run multiple coding agents in parallel without them fighting](https://advancelabs.dev/guides/run-multiple-coding-agents-in-parallel): Four coding agents in one repository is not four times the work. What actually breaks — shared checkouts, invented progress, no independent check — and the three things that fix it.
- [How to give away a custom domain ending for $10, not $227,000](https://advancelabs.dev/guides/custom-domain-ending-without-icann): What people actually mean by "their own domain ending," why ICANN's new-gTLD fee makes that route cost $227,000, and the $10 approach that works instead: one domain, a wildcard record, and subdomains you give away.
- [Outbid.lol went viral in 48 hours. What does a paid #1 actually buy?](https://advancelabs.dev/guides/outbid-lol-paid-leaderboard): Outbid.lol did roughly a million visitors and six figures in bids in its first 48 hours by selling leaderboard rank outright. The mechanic, why it spread, and an honest read on what a paid slot buys you: referral clicks, not link equity or AI citations.
- [llms.txt generator: the prompt and templates to write yours](https://advancelabs.dev/guides/llms-txt-generator): A copy-paste prompt that generates your llms.txt, a blank template to fill in by hand, worked examples for service and advisory businesses, and the validation pass that catches what AI gets wrong.
- [E-E-A-T tools: how to evaluate what actually measures your trust signals](https://advancelabs.dev/guides/eeat-tools): Which categories of tool can measure E-E-A-T signals, what each one can and cannot see, how to evaluate a tool before trusting its score, and how to measure improvement over time.
- [Impressions but no clicks: what your Search Console data is actually telling you](https://advancelabs.dev/guides/impressions-but-no-clicks): How to read impressions without clicks in Search Console: when it is too little data to mean anything, when an AI answer took the click, and the questions to ask your own GA4 and GSC data.
- [Parasite SEO on LinkedIn: the method, and the numbers we have committed to publish](https://advancelabs.dev/guides/parasite-seo-linkedin): How a zero-authority domain borrows LinkedIn's to reach page one, which queries to target (the rule is the opposite of the on-site one), and the day-7 and day-30 readings nobody publishes.
- [E-E-A-T checker: how to score your site's trust signals](https://advancelabs.dev/guides/eeat-checker): What an E-E-A-T checker measures, the signals behind each of the four pillars, how to audit them by hand, and how to read a score once you have one.
- [What a backlink graph is and how to read one](https://advancelabs.dev/guides/backlink-graph): A backlink graph maps the sites linking to you as nodes and edges. What the shape tells you, the four patterns worth finding, and how to build one free.
- [AEO link building: why citations beat backlinks for AI search](https://advancelabs.dev/guides/aeo-link-building): AEO link building is citation building. Why unlinked mentions count for ChatGPT and Perplexity, which links still matter, and how to earn corroboration that gets you named.
- [AI search statistics for local business (2026)](https://advancelabs.dev/guides/ai-search-statistics-for-local-business): AI search statistics for local business in 2026: how many buyers ask ChatGPT and Perplexity for recommendations, how rarely local businesses show up, and why that gap matters.
- [How local businesses show up in AI search in Canada](https://advancelabs.dev/guides/local-business-ai-search-canada): How a Canadian local business gets named in ChatGPT and AI Overviews: LocalBusiness schema, Google Business Profile, consistent NAP, review corroboration.
- [Why ChatGPT recommends your competitor instead of you](https://advancelabs.dev/guides/why-chatgpt-recommends-your-competitor): Why ChatGPT names a rival and not you: they give engines more to confirm and quote. How to teardown the cited competitor and close every gap.
- [How to write an llms.txt file (with example)](https://advancelabs.dev/guides/how-to-write-llms-txt-file): How to write an llms.txt file: what it is, where it goes, the exact markdown structure, a worked example, and the best practices that get you cited by AI.
- [Why your business isn’t showing up in AI search](https://advancelabs.dev/guides/why-isnt-my-business-showing-up-in-ai-search): Why AI search skips your business: no entity proof, JS-rendered pages crawlers can’t read, nothing quotable, blocked bots. How to test which one, fix it, and confirm it landed.
- [How to show up in AI search: a small-business checklist](https://advancelabs.dev/guides/ai-visibility-checklist-for-small-business): A practical checklist to get your small business named and cited by ChatGPT, Perplexity, and Google AI Overviews: entity proof, schema, and llms.txt.
- [Check if ChatGPT recommends your business (free guide)](https://advancelabs.dev/guides/check-if-chatgpt-recommends-your-business): Step-by-step prompts to check whether ChatGPT, Perplexity, Google AI Overviews, and Claude recommend your business, and why you might be invisible.

## Live data

- [The AI Visibility Wall](https://advancelabs.dev/wall): an open, continuously-updated measurement of how often AI search engines name real companies when a buyer asks for a recommendation.
- Method: for each company we derive four questions a real buyer would type, put each to Perplexity, OpenAI and Google with live web search, and record whether the company is named, at what position, and which competitors are named instead.
- Each company's score is 0-100, weighting placement over mere presence. Being named late in an answer outranks being linked without being named.
- Anyone can add a domain free, with no signup. Scores and the underlying per-engine evidence are public.

## Definitions

- **Agent lane**: An agent lane is one coding agent with its own isolated workspace — in practice its own git worktree and branch, its own terminal and its own preview — so that several agents can work on the same repository at once without reading or overwriting each other's uncommitted files. (https://advancelabs.dev/guides/run-multiple-coding-agents-in-parallel)
- **subdomain registry**: A subdomain registry is a service built on one wildcard domain (e.g. *.example.com) that lets other people claim their own subdomain, such as name.example.com, without owning any domain themselves. It reads like a custom domain ending but is legally and technically still one registered domain. (https://advancelabs.dev/guides/custom-domain-ending-without-icann)
- **pay-to-rank leaderboard**: A pay-to-rank leaderboard is a public listing where position is determined solely by how much money a listing has paid, with no editorial, algorithmic, or quality input. Outbid.lol is the canonical 2026 example: rank equals cumulative dollars spent, and taking a position requires paying more than whoever currently holds it. (https://advancelabs.dev/guides/outbid-lol-paid-leaderboard)
- **E-E-A-T**: E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trust — the framework in Google's Search Quality Rater Guidelines for judging whether content is reliable enough to surface. It is not a ranking factor with a numeric value; it is a description of qualities that observable on-page and off-page signals stand in for. (https://advancelabs.dev/guides/eeat-checker)
- **backlink graph**: A backlink graph is a visual map of the links pointing to a website, drawn as a network in which each node is a page or domain and each edge is a link between them. It shows the structure of a link profile — clustering, concentration, and dependency — which an ordered list of referring domains cannot express. (https://advancelabs.dev/guides/backlink-graph)
- **AEO link building**: AEO link building is the practice of earning third-party mentions that let AI answer engines corroborate who you are and what you do. Unlike classic SEO link building, its unit of value is the corroborated mention rather than the followed hyperlink, so unlinked citations in text an engine can retrieve still count. (https://advancelabs.dev/guides/aeo-link-building)
- **llms.txt**: llms.txt is a plain-text Markdown file published at a website's root (/llms.txt) that gives large language models a concise, curated summary of the site (who runs it, what it offers, and its key facts) so AI assistants can describe and cite it accurately. (https://advancelabs.dev/guides/how-to-write-llms-txt-file)
- **Answer Engine Optimization (AEO)**: Answer Engine Optimization (AEO) is the practice of structuring a website so AI assistants (ChatGPT, Perplexity, Claude, and Google AI Overviews) cite it when answering questions in its field. Where SEO competes for a ranked link, AEO competes to be quoted inside the AI answer itself. (https://advancelabs.dev/guides/ai-visibility-checklist-for-small-business)

## Team

- **Lucas Krawczak**, Founder & Engineer. Profiles: https://github.com/zordhalo, https://www.linkedin.com/in/lucaskrawczak/, https://www.reddit.com/user/xzordhalox, https://x.com/xzordhalox, https://zordhalo.is-a.dev, https://www.npmjs.com/~zordhalo, https://gravatar.com/happilymango872bd1abdd, https://www.skool.com/@luke-krawczak-7072, https://www.instagram.com/thelucasdevexperiment/
- **Matthew Krawczak**, Head of Game Development. Profiles: https://github.com/SpookYlonMuh, https://www.linkedin.com/in/matthew-krawczak-741095412/

## Open source you can install

- Human/Machine view: a web component that shows a site's llms.txt, rendered in place. Docs: https://advancelabs.dev/human-machine-swapper. Install instructions for agents: https://advancelabs.dev/human-machine-swapper/llms.txt. Source: https://github.com/Advance-Labs/human-machine-swapper. Package: npm install human-machine-swapper. Apache-2.0.

## Links

- Website: https://advancelabs.dev
- Work / case studies: https://advancelabs.dev/work
- Capabilities / how we build: https://advancelabs.dev/capabilities
- Guides index: https://advancelabs.dev/guides
- Founder's builder portfolio (Lucas Krawczak): https://advancelabs.dev/lucas
- GitHub org: https://github.com/Advance-Labs
- LinkedIn: https://www.linkedin.com/company/advance-labs
- Federal incorporation record (Corporations Canada): https://ised-isde.canada.ca/cc/lgcy/fdrlCrpDtls.html?p=0&corpId=17997361&crpNm=advance%20labs%20inc