AEO Toolkit and Peec AI
Peec AI is built around tracking: prompts you choose, run on the models you select, reported as visibility, position, sentiment and sources. AEO Toolkit starts one step earlier, with an audit of whether answer engines can read and quote the site, then tracks customer questions weekly. If daily tracking and sentiment are what you need, Peec AI is the closer fit.
| Dimension | Peec AI | AEO Toolkit |
|---|---|---|
| Main job | Tracking prompts across AI models and reporting visibility, position, sentiment and sources | Auditing how answer engines read a site, then tracking customer questions to see whether the brand is named |
| How often it checks | Prompts run once every 24 hours on each model you select | Each customer question is asked weekly in Perplexity, GPT with web search and Gemini |
| Models covered | A set of models chosen per plan. Its pricing page lists the current ones | Perplexity, GPT with live web search and Gemini, called through their APIs. These are API answers, not screenshots of the consumer apps |
| Reporting detail | Source tracking that separates pages used from pages cited, country filtering, and tags for personas or funnel stage | Whether the brand was named or linked, its position, and which other brands were named beside it |
| Site audit | Its homepage describes agent analytics (how AI agents crawl a page) and recommended actions. We did not find a site audit described there | 44 published checks with a fix for each. The free audit needs no account |
| Connects to | Looker Studio connector, REST API, MCP and CSV export | Hosted MCP servers for Claude, Cursor and other MCP clients, plus your own Search Console, GA4 and Bing data |
| Getting started | A free trial, or a conversation with sales | A free plan with no card and no time limit. Larger plans are sized by conversation |
Both tools answer the question "does AI name this brand?", and they differ in what they put around it. Peec AI puts reporting around it: sentiment, source types, countries and a daily cadence. AEO Toolkit puts an audit around it: whether the pages are readable and quotable, which files answer engines find, and what to fix.
Some teams will want both. An audit tells you what to change on the site, and a tracker tells you whether the change moved what the models say. We have not compared plan limits or prices, because those change and Peec AI states them on its own pricing page.
Stay with Peec AI when
You need daily checks, sentiment, source-level reporting, several countries, or a dashboard that feeds Looker Studio. That is what Peec AI describes itself as built for.
Use AEO Toolkit when
You want to know first whether the site can be read and cited, want published rules you can inspect, or want the free audit and a free tracking plan before paying anyone.
Common questions
Is AEO Toolkit a replacement for Peec AI?
Not for everyone. If you rely on daily tracking, sentiment or country-level reporting, Peec AI covers more of that. AEO Toolkit is stronger on auditing the site itself and on a free tier you can keep.
Can I use both?
Yes. They do different jobs. Use the audit to find what stops answer engines quoting the site, and a tracker to watch what the models say over time.
How often does AEO Toolkit check?
Weekly. Each customer question is asked in Perplexity, GPT with web search and Gemini. You can run extra checks by hand inside your monthly allowance.