AEO Toolkit and Profound
Profound is an enterprise AI marketing platform: it tracks many answer engines, and its AI Marketer finds work, drafts it and asks for your approval. AEO Toolkit starts with an audit of whether answer engines can read and quote the site, tracks your customer questions weekly, and gives your own AI agent the tools to do the work. If you want a managed platform under an enterprise contract, Profound is the closer fit.
| Dimension | Profound | AEO Toolkit |
|---|---|---|
| Main job | An AI marketing platform: monitoring of AI search, plus agents that carry out marketing work | Auditing how answer engines read a site, then tracking customer questions to see whether the brand is named |
| Who does the work | Its AI Marketer finds the work, drafts it and asks for your approval before anything is published | Your own AI agent, in Claude, Cursor or any MCP client, using our MCP servers and Claude skills. The audit lists each fix and you decide what ships |
| Engines tracked | Many answer engines. Its pricing page lists them, and the number depends on the package | Perplexity, GPT with live web search and Gemini, called through their APIs. These are API answers, not screenshots of the consumer apps |
| Prompt volume data | A named product, Prompt Volumes, built from conversations Profound licenses. Its page describes the method | None. We track the customer questions you give us and do not estimate how often the market asks anything |
| Site audit | We did not find a site audit of crawler access, llms.txt or structured data on its pages. It does describe agent analytics | 44 published checks with a fix for each. The free audit needs no account |
| How it is sold | A free trial, then packages set through a conversation with sales. Its pricing page also mentions an agency plan | A free plan with no card and no time limit. Larger plans are sized by conversation |
| Built for | Enterprise marketing teams running AI search work at scale | Agencies, developers and small teams that want to see the rules and use their own agent |
Profound and AEO Toolkit answer different questions. Profound is a platform you hand marketing work to: it watches AI search, proposes work, drafts it and waits for approval. AEO Toolkit is a set of checks and tools: it tells you whether the site can be read and quoted, tracks whether AI names the brand, and gives your agent the access to act on that.
The trade is control against effort. With a managed platform the vendor decides how the work gets drafted. With our tools you read every rule and choose what your agent does, and you do more of the work yourself. Some teams will run both: the audit for the site itself, a platform for market-wide demand data.
We have not compared prices or plan limits, because those change and Profound states them on its own pages. The links below go there directly.
Choose Profound when
You are an enterprise team that wants a managed platform, many engines tracked, prompt-volume data, and an agent that drafts the work for approval. That is what Profound describes itself as built for.
Use AEO Toolkit when
You want to know first whether the site can be read and cited, want published rules you can inspect, or want your own agent to do the work with a free plan to start.
Common questions
Is AEO Toolkit a replacement for Profound?
Not for enterprise teams that want a managed platform. Profound tracks more engines, offers prompt-volume data and drafts work through its AI Marketer. AEO Toolkit is stronger on auditing the site itself, on published rules, and on a free tier you can keep.
Can I use both?
Yes. Use the audit to find what stops answer engines quoting the site, and a platform for market-wide data and managed execution.
Does AEO Toolkit write the content for me?
The audit gives you each fix. The work itself is done by your own AI agent through our MCP servers and Claude skills, or by you.