AEO Toolkit
An open-core suite that checks whether AI answer engines can find, parse and cite a site: browser tools, a Chrome extension and three hosted MCP servers.
What it is
AEO Toolkit is an open-core TypeScript project for answer-engine optimization (AEO / GEO): structuring a site so ChatGPT, Perplexity, Claude and AI Overviews cite it rather than just rank it. Six browser tools at advancelabs.dev/tools, a Chrome extension (AEO/GEO Auditor), and three hosted MCP servers (ai-visibility, backlink, search) exposing 32 tools to Claude or any MCP client. The hosted console and MCP servers are proprietary (moved to a private repository on 2026-10-20). Six packages, the Chrome extension and the Claude skills remain open source under Apache-2.0 at github.com/Advance-Labs/aeo-toolkit, including the scoring engine itself.
Why we built it
Our monthly AI search maintenance runs on this engine, and the free tools are the front door to it: anyone can see the problem on their own site before talking to us. Dogfooding is explicit in its own README: advancelabs.dev ships llms.txt, JSON-LD Organization schema, SSG-rendered pages and canonical URLs, the same patterns the scoring engine checks for.
What it proves
That the work we sell is backed by a scoring engine anyone can read, run locally, or point their own agent at. The scoring rules are not a black box behind a paywall. The hosted console around the engine is proprietary. The extension and the hosted audit run the same 44 checks; the hosted tools add a separate 14-signal E-E-A-T scan that needs server-side crawling, which the client-side extension deliberately does not run, and that distinction is documented rather than smoothed over.