Guides
Getting cited by ChatGPT, Perplexity, Google AI Overviews & Claude: answer-engine optimization, llms.txt, and AI search visibility, in plain steps.
AI Search
- 0 of 70
We checked our own agency in AI search: 0 of 70 answers
We asked ChatGPT, Claude, Perplexity and Gemini ten questions our buyers ask. None of 70 answers named us. Here is the method, the data, and what they cited instead.
- 29 of 29
Hiring an AEO consultant in Ontario: what the work involves
What an answer engine optimization consultant in Ontario actually does, month by month, what to ask before hiring one, and dated results from a London, Ontario client.
- 0 of 70
AEO agencies in Canada: how to compare them (2026)
Eleven answer engine optimization agencies AI assistants cited for Canadian buyers in November 2026, listed alphabetically, plus six questions to ask before you sign.
Otterly.AI alternatives: what to switch to, and when not to
Three alternatives to Otterly.AI for tracking whether ChatGPT, Perplexity and Gemini name your brand, compared on engines, prompt limits and price.
- 23 of 23
How to get your business recommended by ChatGPT in London, Ontario
Seven steps a London, Ontario business owner can do this week so ChatGPT and Google's AI answers can find and name you, with what happened for two London businesses.
- 8% vs 15%
AEO or SEO: how to tell which your site needs
You need both, but in a specific order. Here is how to diagnose whether your site is short on rankings or short on citations, with real numbers.
- 33/36 · 91.7%
How often AI names a real ADU builder in London, Ontario
We asked the AI models behind ChatGPT, Perplexity and Google Gemini which ADU and custom-home builders they recommend in London, Ontario, 36 times across three runs in August and September 2026. Here is how often each named a real local company.
Impressions but no clicks: what your Search Console data is actually telling you
How to read impressions without clicks in Search Console: when it is too little data to mean anything, when an AI answer took the click, and the questions to ask your own GA4 and GSC data.
- 5 → 9 → 351
Parasite SEO on LinkedIn: the method, and the numbers we have committed to publish
How a zero-authority domain borrows LinkedIn's to reach page one, which queries to target (the rule is the opposite of the on-site one), and the day-7 and day-30 readings nobody publishes.
- Agreement > volume
AEO link building: why citations beat backlinks for AI search
AEO link building is citation building. Why unlinked mentions count for ChatGPT and Perplexity, which links still matter, and how to earn corroboration that gets you named.
- 45%
Why your business isn’t showing up in AI search
Why AI search skips your business: no entity proof, JS-rendered pages crawlers can’t read, nothing quotable, blocked bots. How to test which one, fix it, and confirm it landed.
- 4 of 4
How to show up in AI search: a small-business checklist
A practical checklist to get your small business named and cited by ChatGPT, Perplexity, and Google AI Overviews: entity proof, schema, and llms.txt.
- 4 engines
Check if ChatGPT recommends your business (free guide)
Step-by-step prompts to check whether ChatGPT, Perplexity, Google AI Overviews, and Claude recommend your business, and why you might be invisible.
Technical
Where to list your MCP server: registry, Claude, ChatGPT
The official MCP Registry, the Claude Connectors Directory, the ChatGPT app directory and Google's new platform compared, plus the two things that blocked us.
How to get a free domain with GitHub (and why most of them are not domains)
Get a free web address through GitHub: compare the Student Pack's registered domain with js.org, is-a.dev, and runs-on.dev subdomains.
Are free subdomain registries safe? What you are actually trusting
What you give up with a free subdomain from js.org, is-a.dev or runs-on.dev: abuse risk, revocation, and a Public Suffix List boundary worth checking.
An AEO platform with an API and an MCP server
Three ways to run AI-visibility audits from code: a free HTTP API, three hosted MCP servers with 32 read-only tools, and the Apache-2.0 packages underneath if you would rather self-host.
- Isolation first
How to run multiple coding agents in parallel without them fighting
Four coding agents in one repository is not four times the work. What actually breaks (shared checkouts, invented progress, no independent check) and the three things that fix it.
- 1 DNS record
How to give away a custom domain ending for $10, not $227,000
What people actually mean by "their own domain ending," why ICANN's new-gTLD fee makes that route cost $227,000, and the $10 approach that works instead: one domain, a wildcard record, and subdomains you give away.
Technical SEO
- 3 of 6
SEO audit false positives: 3 bugs we found in our own tool
Our AEO auditor flagged 6 failures on our own site. We hand-checked each: 3 were false positives from engine bugs. What they were and how to catch them.
- /llms.txt
llms.txt generator: the prompt and templates to write yours
A copy-paste prompt that generates your llms.txt, a blank template to fill in by hand, worked examples for service and advisory businesses, and the validation pass that catches what AI gets wrong.
E-E-A-T tools: how to evaluate what actually measures your trust signals
Which categories of tool can measure E-E-A-T signals, what each one can and cannot see, how to evaluate a tool before trusting its score, and how to measure improvement over time.
- Trust is load-bearing
E-E-A-T checker: how to score your site's trust signals
What an E-E-A-T checker measures, the signals behind each of the four pillars, how to audit them by hand, and how to read a score once you have one.
- Structure, not ranking
What a backlink graph is and how to read one
A backlink graph maps the sites linking to you as nodes and edges. What the shape tells you, the four patterns worth finding, and how to build one free.
- 1 file
How to write an llms.txt file (with example)
How to write an llms.txt file: what it is, where it goes, the exact markdown structure, a worked example, and the best practices that get you cited by AI.
Distribution
- ~$0.001
Outbid.lol went viral in 48 hours. What does a paid #1 actually buy?
Outbid.lol did roughly a million visitors and six figures in bids in its first 48 hours by selling leaderboard rank outright. The mechanic, why it spread, and an honest read on what a paid slot buys you: referral clicks, not link equity or AI citations.
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