Guides
Getting cited by ChatGPT, Perplexity, Google AI Overviews & Claude: answer-engine optimization, llms.txt, and AI search visibility, in plain steps.
AI Search
- 33/36 · 91.7%
How often AI names a real ADU builder in London, Ontario
We asked the AI models behind ChatGPT, Perplexity and Google Gemini which ADU and custom-home builders they recommend in London, Ontario, 36 times across three runs in August and September 2026. Here is how often each named a real local company.
Impressions but no clicks: what your Search Console data is actually telling you
How to read impressions without clicks in Search Console: when it is too little data to mean anything, when an AI answer took the click, and the questions to ask your own GA4 and GSC data.
- 5 → 9 → 351
Parasite SEO on LinkedIn: the method, and the numbers we have committed to publish
How a zero-authority domain borrows LinkedIn's to reach page one, which queries to target (the rule is the opposite of the on-site one), and the day-7 and day-30 readings nobody publishes.
- Agreement > volume
AEO link building: why citations beat backlinks for AI search
AEO link building is citation building. Why unlinked mentions count for ChatGPT and Perplexity, which links still matter, and how to earn corroboration that gets you named.
- 45%
AI search statistics for local business (2026)
AI search statistics for local business in 2026: how many buyers ask ChatGPT and Perplexity for recommendations, how rarely local businesses show up, and why that gap matters.
- 1 gate, 4 levers
Why ChatGPT recommends your competitor instead of you
Why ChatGPT names a rival and not you: they give engines more to confirm and quote. How to teardown the cited competitor and close every gap.
- 3 gates
Why your business isn’t showing up in AI search
Why AI search skips your business: no entity proof, JS-rendered pages crawlers can’t read, nothing quotable, blocked bots. How to test which one, fix it, and confirm it landed.
- 4 of 4
How to show up in AI search: a small-business checklist
A practical checklist to get your small business named and cited by ChatGPT, Perplexity, and Google AI Overviews: entity proof, schema, and llms.txt.
- 4 engines
Check if ChatGPT recommends your business (free guide)
Step-by-step prompts to check whether ChatGPT, Perplexity, Google AI Overviews, and Claude recommend your business, and why you might be invisible.
Technical
- Isolation first
How to run multiple coding agents in parallel without them fighting
Four coding agents in one repository is not four times the work. What actually breaks — shared checkouts, invented progress, no independent check — and the three things that fix it.
- 1 DNS record
How to give away a custom domain ending for $10, not $227,000
What people actually mean by "their own domain ending," why ICANN's new-gTLD fee makes that route cost $227,000, and the $10 approach that works instead: one domain, a wildcard record, and subdomains you give away.
Distribution
- ~$0.001
Outbid.lol went viral in 48 hours. What does a paid #1 actually buy?
Outbid.lol did roughly a million visitors and six figures in bids in its first 48 hours by selling leaderboard rank outright. The mechanic, why it spread, and an honest read on what a paid slot buys you: referral clicks, not link equity or AI citations.
Technical SEO
- /llms.txt
llms.txt generator: the prompt and templates to write yours
A copy-paste prompt that generates your llms.txt, a blank template to fill in by hand, worked examples for service and advisory businesses, and the validation pass that catches what AI gets wrong.
E-E-A-T tools: how to evaluate what actually measures your trust signals
Which categories of tool can measure E-E-A-T signals, what each one can and cannot see, how to evaluate a tool before trusting its score, and how to measure improvement over time.
- Trust is load-bearing
E-E-A-T checker: how to score your site's trust signals
What an E-E-A-T checker measures, the signals behind each of the four pillars, how to audit them by hand, and how to read a score once you have one.
- Structure, not ranking
What a backlink graph is and how to read one
A backlink graph maps the sites linking to you as nodes and edges. What the shape tells you, the four patterns worth finding, and how to build one free.
- 1 file
How to write an llms.txt file (with example)
How to write an llms.txt file: what it is, where it goes, the exact markdown structure, a worked example, and the best practices that get you cited by AI.
Local
- N = A = P
How local businesses show up in AI search in Canada
How a Canadian local business gets named in ChatGPT and AI Overviews: LocalBusiness schema, Google Business Profile, consistent NAP, review corroboration.