CAD $750–1,500 · 3-day turnaround
When a customer asks ChatGPT, Google AI Overviews, or Perplexity who to hire, are you the answer, or is it your competitor? An AEO audit from Advance Labs Inc. (London, Ontario) runs a 54-rule answer-engine check on your site and shows exactly what the AI engines say about your business versus your competitors. Fixed price, paid up front, delivered in three days.
Book an auditA real, anonymized excerpt from a recent audit. Three of the 54 rules, the finding, and the fix:
Finding: No sameAs links to authoritative records, so AI engines couldn't confirm which business you are. They confused the client with a same-named company in another country.
Fix: Add Organization schema with sameAs pointing at your government registry record, LinkedIn, and verified profiles.
Finding: Service pages opened with a slogan, not an answer. LLMs extract the first clear, self-contained sentence, and there wasn't one to quote.
Fix: Lead each page with a one-sentence, quotable answer to the exact question a buyer asks.
Finding: Claims ('fast', 'trusted') had no numbers, dates, or sources, so no engine would repeat them. Competitors with concrete, dated specifics got cited instead.
Fix: Replace adjectives with specific, dated, verifiable facts an engine can safely quote.
The audit isn't a checklist someone eyeballs. It's a 54-rule scoring engine, split into three families, run against your whole site:
The answer-engine layer: a clear Organization entity that stays consistent across every page and property, sameAs links to records an engine can trust, extractable and quotable answers, citable dated proof, and FAQ/HowTo structure an LLM can lift verbatim.
Experience, expertise, authoritativeness, and trust. Named authors, real credentials, verifiable claims, and the trust signals an engine looks for before it puts your name in an answer.
The foundation everything else sits on: crawlability, whether your sitemap actually lists what you publish, redirect integrity, canonical validity, structured-data coverage, internal linking, and the technical hygiene that decides whether an engine can read you at all.
The engine behind the audit is our own product, the AEO Toolkit. The source is open on GitHub.
Want it fixed, not just found? The AEO fix sprint turns the list into shipped changes: CAD $1,500–3,000 fixed.
An answer-engine optimization (AEO) audit measures how visible your business is inside AI answers (ChatGPT, Google AI Overviews, Perplexity, and Claude) and inside the structured data and citations those engines read. It's the AI-era counterpart to a traditional SEO audit: instead of only checking how you rank in blue links, it checks whether AI assistants name you when someone asks for a recommendation.
Advance Labs runs fixed-price AEO audits from CAD $750 to $1,500 depending on site size, paid up front, with a 3-day turnaround. There are no retainers and no hourly surprises.
Ask ChatGPT, Perplexity, Google AI Overviews, and Claude a buyer-intent question like 'best [your service] in [your city]' and see whether you're named, which competitors are, and which sources the engine cites. Our guide walks through the exact prompts; the audit does this systematically across engines and ties each gap to a fix.
A scored PDF report with a prioritized, plain-English fix list, the live AI-answer checks for your key buyer queries, and a 30-minute readout call. You can hand the fix list to your own team or agency, or have us implement it as a fix sprint.
The audit runs a 54-rule scoring engine in three families: 11 AEO rules (entity identity and consistency, sameAs, extractable answers, citable proof, FAQ/HowTo structure), 14 E-E-A-T rules (experience, expertise, authoritativeness, trust), and 29 technical-SEO rules (crawlability, sitemap coverage and freshness, redirect integrity, canonical validity, structured data, internal linking). It's powered by our AEO Toolkit, an open-source monorepo of 17 packages with 988 passing tests, and it cross-checks the score against live answers from ChatGPT, Google AI Overviews, Perplexity, and Claude. So the number isn't an opinion, it's a measurement you can re-run after fixes.
Rather DIY before you buy? Start here:
Drop your email and your site URL. We'll confirm scope and price, then deliver in three days. Reply within one business day.
