Short answer: An answer engine optimization (AEO) consultant gets your company named when buyers ask ChatGPT, Perplexity, Gemini or Google who to hire.
The work starts with an audit of what those assistants say about you today, then a monthly routine of fixes and re-checks. Advance Labs does this from London, Ontario, for in-house marketing teams and, white-label, for agencies.
## what_they_do
What the work actually is
| Stage | What happens | What you get |
|---|---|---|
| Audit | Your buyers' real questions asked in ChatGPT, Gemini and Perplexity; your site checked for what stops assistants reading it | Who gets named instead of you, and a ranked fix list |
| First months | Fixes: how your site describes you, consistent company facts across listings, pages that answer buyer questions | The changes, made or handed to your team |
| Every month after | The same questions re-asked, the answers kept, new gaps fixed | A short report: where you are named, where you aren't, what changed |
What no consultant can do
Guarantee a spot in an AI answer. The AI companies decide what their assistants say. A consultant's job is to make you easy to find, understand and trust, and to show you the results honestly.
## proof
A dated result from London, Ontario
AI assistants (Google Gemini, Perplexity, ChatGPT) named Kuzyn Builds, a London, Ontario builder whose site we built and track, in 29 of 29 checks for "best ADU builder in London Ontario", and first in 21, between June 27, 2026 and November 9, 2026. One client and one question, so read it as an example, not a promise.
The full case study shows the questions, the engines and the screenshots.
Kuzyn Builds case studyThe honest other half: when we ran our own agency through the same kind of check on November 9, 2026, no assistant named us for our buyers' questions. We publish that too, because a consultant who only shows wins is showing you marketing.
## who_for
Who we work with
- In-house marketing teams at B2B companies in Ontario and across Canada who want to know what AI assistants tell their buyers.
- Marketing agencies whose clients are asking about ChatGPT and who want the work done behind them, under their own name.
- Companies that need the website fixed too. We build websites and custom software to a fixed quote.
We're based in London, Ontario and work by video and phone, so the city you're in doesn't change the work.
White-label AEO for agencies## before_hiring
Before you hire anyone, ask them to do this live
On a first call, ask the consultant to put three of your buyers' questions into ChatGPT and Perplexity in front of you and read out who gets named. It takes ten minutes. If they can show you that, they can measure it every month. If they can't, they will be reporting on something they never checked.
Six questions to ask any AEO agency## faq
How much does an AEO consultant cost in Ontario?
It depends on how many questions, locations and services need tracking, so we quote after a 30-minute call, in writing, before anything starts.
Do I need to be in London, Ontario?
No. We work across Ontario and Canada by video and phone. London is where we're based.
AEO consultant or AEO agency, what's the difference?
Mostly size. Advance Labs is a small company: the person who audits your site is the person who does the fixes and writes the report.
How long until we're named in ChatGPT?
Nobody can give you a date. Fixes to your site and listings can show up within weeks; assistants pick changes up on their own schedule. We re-check monthly and show you what moved.
## related_guides
## talk_to_a_consultant
Want this done and re-checked every month? Our monthly maintenance re-runs your buying questions in ChatGPT, Perplexity and Google, ships the fixes that keep you out of the answers, and reports what moved. Or run the free check on your site first at advancelabs.dev/tools/audit.
See how it works